Creating Appealing Job Postings to Attract the Best Applicants

By Angelina Dominguez, Director of Human Resources for Impact Logistics

In today’s marketplace, as more employers are hiring and the competition for quality applicants is heating up, finding the right person for the right job can be challenging.

The process of posting open jobs, surveying applications and selecting candidates to interview can be time consuming, and the last thing any hiring manager wants to do is spend precious time interviewing job applicants who aren’t qualified.

Fortunately, there are some quick and easy tools that you can use to make your job listings stand out, and help you attract the best person for the position. By spending a little more time on the front end, you’ll save more time in the long run for both you and for applicants.


  1. Use keywords to capture attention because applicants are often skimming multiple job postings. For example, health care job openings may be streamlined to reach target audiences by posting specifics. Rather than posting a job opening for a nurse, indicate what level of experience is required, such as LPN, RN or BSN.
  2. Sell the position, because this is your best chance for an applicant to click on your posting. Include career advancement opportunities, accolades and awards your company has received, and current employee testimonials about why your company is the place they have chosen to pursue their career path.
  3. Use your company’s logo, video clips if relevant, and include salary information. If you don’t want to post a specific salary, state a range to help attract the applicants best suited for the position you want to fill.
  4. Make your posting visually appealing and easy to read because the simpler it is to navigate, the greater the chances are that applicants will read the entire posting. Use bullet points instead of long paragraphs, but don’t go overboard. A long list of bullets can be just as dizzying as long blocks of text.

Impact Logistics Leader Promotes Corporate Responsibility

By David Hamilton, CEO and Founder of Impact Logistics

As a business owner, I know what it’s like to have a deep desire to do more. And I’m fortunate to have a great team at Impact Logistics and so many wonderful people who are dedicated to helping others through our nonprofit organization, Point of Impact. My commitment to corporate responsibility – giving back to the community and helping those in need – started many years ago when I began to travel the world on mission trips, and I truly saw the great needs that surround us.

However, at that time I was also starting my own business, and my resources didn’t quite match this burning desire of my heart to help.  In other words, I saw the huge need in the world and thought, “How can I possibly make a difference?” In those early years, my wife Ruth and I made the best decision of our lives, and took Mother Teresa’s advice to heart, “If you can’t feed a hundred people, then feed just one”. Simply put, we decided to do what we could with what we had. And that’s how Point of Impact was born.

Today our company and our dedicated employees help feed, tutor, and provide medical aid to hundreds of the world’s otherwise forgotten children in Honduras – and it all began with one. We didn’t get there overnight. And there are still many people we want to help, and we realize that we can’t reach everyone. But instead of becoming overwhelmed by the great need that’s all around us, we first must become inspired. Our world needs more social entrepreneurs, and we need people who aren’t paralyzed by the large task ahead, but are determined to take action.

It can be intimidating to consider all the problems in the world and wonder where to start solving them, but you don’t have to be big to make a difference. We just have to do what we can with what we have. And that’s how change begins. After all, isn’t that how great movements get started?

Successful Year for POI Christmas Backpacks

Impact Logistics founder David Hamilton recently announced the wrap up of another successful “Christmas Backpack” program, which was sponsored by Impact’s nonprofit organization, Point of Impact (POI).

This year, in addition to providing school uniforms, sneakers, supplies and backpacks for 500 students in Honduras, the project also included the same number of students in Memphis. Partnering with Memphis Athletic Ministries, the program reached about 1,000 students and was highlighted by the IWLA on its website.

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